Actionable Insights

22 pages, featuring data-rich charts, helpful analysis and actionable insights

Fact-based Research


Based on the experiences of content marketers at more than 250 B2B companies

Subject Expertise


Authored by one of the industry's foremost research analysts and thought leaders

Key Research Findings and Analyst Insights

To what extent are companies outsourcing content creation or licensing third-party content assets? How are they utilizing these assets? How much are they spending? How are they measuring performance? Are their investments paying off? What are the challenges? The research findings help answer these and many other questions.

About the Author
Jeff Zabin is CEO of Starfleet Media. He previously served as CEO and research director at Gleanster, a leading IT market research firm, and as VP and research fellow at Aberdeen Group. His bestselling business books on data-driven marketing improvement have been translated into more than a dozen languages and he has authored more than 350 influential research reports and articles over the past decade.

Copyright 2014 Starfleet Media

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22 Pages  |  Based on 261 qualified survey respondants

"There's a lot of valuable information contained in this report and we hope that it helps you as you develop your marketing strategies for the remainder of 2014 and work to fine-tune your budgets, resource allocations and marketing strategies for 2015."

Shawn Ellridge
CEO, Integrated Marketing Summit & Demandcon

The 2014 Benchmark Report on B2B Content Marketing and Lead Generation

Learn how B2B marketers are harnessing the power of content marketing to demonstrate thought leadership, raise brand visibility and generate qualified leads


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