Actionable Insights

25 pages, featuring data-rich charts, helpful analysis and actionable insights

Fact-based Research


Based on the experiences of content marketers at 300-plus B2B companies

Subject Matter Expertise


Authored by one of the industry's foremost research analysts and thought leaders

Key Research Findings and Analyst Insights

What is the current state of B2B content marketing and lead generation? To what extent are companies outsourcing content development and campaign management? How are they promoting and distributing their content assets? What enabling technologies are they using to increase effectiveness? How much are they spending? How are they measuring performance? How does the ROI compare to traditional marketing tactics? What are the top objectives and biggest challenges? These and countless other questions are addressed in The 2015 Report on B2B Content Marketing and Lead Generation.

About the Author
Jeff Zabin is CEO of Starfleet Media. He previously served as CEO and research director at Gleanster Research and as VP and research fellow at Aberdeen Group. His bestselling business books on data-driven marketing improvement have been translated into more than a dozen languages and he has authored more than 350 influential research reports and articles over the past decade.

Copyright 2015 Starfleet Media

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25 Pages  |  Based on 324 qualified survey respondents

"There's a lot of valuable information contained in this report and we hope that it helps you as you develop your marketing strategies for the remainder of 2015 and work to fine-tune your budgets, resource allocations and marketing strategies for 2016."

Shawn Ellridge
CEO, Integrated Marketing Summit & Demandcon

The 2015 Benchmark Report on B2B Content Marketing and Lead Generation

Learn how B2B marketers are harnessing the power of content marketing to demonstrate thought leadership, raise brand visibility and generate qualified leads


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