The latest research on how companies are harnessing the power of B2B content marketing and lead generation
This report benchmarks best practices in B2B content marketing and reveals how top-performing companies are achieving success.
How B2B content marketing is evolving — and why it matters
Getting the Most Value
Rocketing to Success
Following are just a few of the questions addressed in The 2017 Benchmark Report on B2B Content Marketing and Lead Generation:
Which content assets are most popular and which ones are most effective?
Which content development and other functions are companies outsourcing?
What content distribution tactics are companies using to drive awareness and demand?
What technologies and/or services are companies using to manage their content marketing programs?
What percent of companies' marketing budgets are being allocated to content marketing?
What content optimization tactics are companies using to maximize success?
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About This Benchmark Report
The 2017 Benchmark Report on B2B Content Marketing and Lead Generation features primary research from Starfleet Media. The research is designed to deliver valuable insights that decision makers can apply in the context of their own business situations.
Reports from Starfleet Media and Starfleet Research, our IT market research arm, rank as the #1 resource for educating industry practitioners in selected niche markets. Our reports have been downloaded by decision makers at more than 40,000 companies around the world over the past 12 months.
Pondering the Benefits
Key reasons companies are allocating more of their spend to B2B content marketing
Key success factors for maximizing the benefits
Common obstacles — and how to beat them
Key metrics for tracking and measuring success
Tips for staying ahead of the competition