The latest research on how companies are harnessing the power of B2B content marketing and lead generation

This report benchmarks best practices in B2B content marketing and reveals how top-performing companies are achieving success.

How B2B content marketing is evolving — and why it matters

Getting the Most Value

Overcoming Challenges

Rocketing to Success

Following are just a few of the questions addressed in The 2017 Benchmark Report on B2B Content Marketing and Lead Generation:  

Which content assets are most popular and which ones are most effective?

Which content development and other functions are companies outsourcing?

What content distribution tactics are companies using to drive awareness and demand?

What technologies and/or services are companies using to manage their content marketing programs?

What percent of companies' marketing budgets are being allocated to content marketing?

What content optimization tactics are companies using to maximize success?



 Copyright © 2017 Starfleet Media. All rights reserved.

This 25-page report will be available soon for complimentary download


We value your privacy. We will never sell your email address to any 3rd party or send you nasty spam. Promise.

*Required field

About This Benchmark Report

The 2017 Benchmark Report on B2B Content Marketing and Lead Generation features primary research from Starfleet Media. The research is designed to deliver valuable insights that decision makers can apply in the context of their own business situations.

Reports from Starfleet Media and Starfleet Research, our IT market research arm, rank as the #1 resource for educating industry practitioners in selected niche markets. Our reports have been downloaded by decision makers at more than 40,000 companies around the world over the past 12 months.

Pondering the Benefits

Key reasons companies are allocating more of their spend to B2B content marketing

Key success factors for maximizing the benefits

Common obstacles and how to beat them

Measuring Performance

Key metrics for tracking and measuring success

Tips for staying ahead of the competition

Fix the following errors: