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The latest research on how top-performing companies are harnessing the power of social listening and analytics
This report benchmarks best practices in social listening and analytics reveals how top-performing companies are achieving success.
The 2016 Benchmark Report on Social Listening and Analytics includes the following sections:
Introduction: Overview of Social Listening and Analytics
Chapter 1: Pondering the Social Listening and Analytics
Chapter 2: Getting the Most Value from Social Listening and Analytics
Chapter 3: Overcoming the Challenges of Social Listening and Analytics
Chapter 4: Measuring Performance with Social Listening and Analytics
Chapter 5: Rocketing to Success with Social Listening and Analytics
How social listening is evolving — and why it matters
Getting the Most Value
Overcoming Challenges
Measuring Performance
Rocketing to Success
Overview
Copyright © 2016 Starfleet Research. All rights reserved.
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About This Starfleet Research Benchmark Report
The 2016 Benchmark Report on Social Listening and Analytics features primary and secondary research from Starfleet Research, which is the IT market research arm of Starfleet Media. The research is designed to deliver valuable insights that decision makers can apply in the context of their own business situations.
Starfleet Media's reports rank as the #1 resource for educating industry practitioners in selected niche markets. Our reports have been downloaded by decision makers at more than 35,000 companies around the world over the past 12 months.
Pondering the Benefits
Key reasons for investing in this initiative — and what outcomes to expect
Key success factors for maximizing the benefits
Common obstacles — and how to beat them
Key metrics for tracking and measuring success
Tips for staying ahead of the competition