The latest research on how top-performing companies are harnessing the power of omnichannel marketing

This report benchmarks best practices in omnichannel marketing  and reveals how top-performing companies are achieving success.

The 2016 Benchmark Report on Omnichannel Marketing includes the following sections:  

Introduction:  The 30,000 Foot View of Omnichannel Marketing
Chapter 1:  Pondering the Benefits of Omnichannel Marketing
Chapter 2:  Getting the Most Value from Omnichannel Marketing
Chapter 3:  Overcoming the Challenges of Omnichannel Marketing
Chapter 4:  Measuring Performance with Omnichannel Marketing
Chapter 5:  Rocketing to Success with Omnichannel Marketing


An introduction to omnichannel marketing — and why it matters

Getting the Most Value

Overcoming Challenges

Measuring Performance

Rocketing to Success


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About This Starfleet Research Benchmark Report

The 2016 Benchmark Report on Omnichannel Marketing features primary and secondary research from Starfleet Research, which is the IT market research arm of Starfleet Media. The research is designed to deliver valuable insights that decision makers can apply in the context of their own business situations.

Starfleet Research's reports rank as the #1 resource for educating industry practitioners in selected niche markets. Our reports have been downloaded by decision makers at more than 35,000 companies around the world over the past 12 months.

Pondering the Benefits

Key reasons for investing in this initiative and what outcomes to expect

Key success factors for maximizing the benefits

Common obstacles and how to beat them

Key metrics for tracking and measuring success

Tips for staying ahead of the competition

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