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What percentage of your guest room bookings are cancelled on a monthly basis, on average? *

How satisfied are you with the online user experience your hotel website currently delivers? *

How effectively does your booking engine drive direct booking revenue? *

Does your booking engine help drive ancillary revenue? *

Do you think a next-generation booking engine (e.g., one that uses artificial intelligence to personalized the user experience) would increase your direct booking revenue? *

How satisfied are you with your hotel’s relationship with OTAs? *

Have your digital marketing initiatives (SEO, PPC, Metasearch, display ads, remarketing and/or video marketing) been successful in driving direct booking revenue? *

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