For hoteliers, the allure of the cloud is undeniable. Here's a look at the enormous benefits.

The cloud is key to improving the quality of the guest experience, including personalization.


Not all cloud solutions are truly cloud solutions. Here's why this matters and how to spot a fake.

The benefits of the cloud are clear in terms of ROI. Here's how to justify the investment.

Each year, Starfleet Research benchmarks best practices across thousands of hotels...


The cloud makes it easy to connect all hotel functions and operations. Here's why. 

Unbiased. Comprehensive. Insightful.

Looking for clear and unbiased expert guidance, based on the experiences of hundreds of top-performing hotels, for achieving success with next-generation cloud technologies? You found it.

Starfleet Research, the IT market research arm of Starfleet Media, provides in-depth perspectives and insights about topics in specific niche industries, including hospitality. Each year, Starfleet Research, benchmarks best practices in technology-enabled business initiatives across thousands of hotels and resorts. Tens of thousands of senior executives read our premium content assets to gain actionable insights and make smarter business decisions. Its popular Smart Decision Guide titles focus on such topics as Hotel Property Management Systems, Hospitality Revenue Management, Hotel Guest Experience Management and Restaurant Management and POS Systems.  

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Everything Hoteliers Need to Know About "the Cloud" in 2018 and Beyond

 From the #1 provider of best practices IT market research for the hospitality industry

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