Charles Darwin surmised that it is not necessarily the strongest or smartest who survive. Rather, survivors tend to succeed by being flexible. Here the keyword is: agility.

The pandemic has forced companies to rethink, redesign and reimagine their businesses. Nowhere is this more true than for companies in the world of hospitality.

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Starfleet Research, the IT market research arm of Starfleet Media, provides in-depth perspectives and insights about topics related to hospitality technology. Each year, Starfleet Research benchmarks best practices in technology-enabled business initiatives across thousands of hotels, resorts and restaurants. Tens of thousands of senior executives read our premium content assets, including our annual Smart Decision Guide to Hospitality Revenue Management and Smart Decision Guide to Restaurant Management and POS Systems, to gain actionable insights and make smarter business decisions.

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What's Inside:

The definitive guide to hotel recovery and technology success — unbiased, comprehensive and based on the best practices of 350-plus top-performing hotel owners and operators   


Given recent events, hoteliers have had to re-examine their fundamental strategies of business preparedness and technology investment.

Moving past the confines of legacy infrastructure, hoteliers can now implement a cloud-based agile, customized, mobile, data-driven and personalized model.

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Hoteliers with first-hand experience with next-generation hotel property management systems often have a lot to say about the topic.

Starfleet Research conducted an online survey, consisting of both multiple choice and open text questions, to capture the perspectives of industry practitioners.